GLC Europe

4th Annual Pharma Pricing and Reimbursement Forum

4th Annual Pharma Pricing and Reimbursement Forum

Industry: Pharmaceutical
Date: 29-30 January 2015
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Event Summary

During the past years, the pharmaceutical industry has been facing several obstacles caused by the crisis and the pressure from governmental bodies and patients. Industry sales have firmly and significantly increased due to the the development of new and emerging drugs.The emphasis was made on well-planned market access strategy, which is essential to accomplish cost -saving purposes. Participants will gain insights into HTA regulations and other challenges associated to different geographical area.

Global Leading Conferences is committed to engage with pharmaceutical companies, payers and hospital representative to debate methods and principles that will enable the development of pricing and reimbursement processes that mirror the value of products and future innovations.

Key Takeaways

  • Main principles of the payer-pharma relationship
  • Evaluation of the Value-Based pricing  in the UK and on international level
  • Outlook of the AMNOG implication on the German market
  • Compare and contrast the different approaches taken in British HTA
  • The Market Access process for Orphan Drugs
  • Moving towards a Single Market for medicines? Recent pricing and reimbursement trends in the EU
  • Pricing and Reimbursement in CEE region - Focus on Czech Republic, Slovakia, Hungary and Poland 
  • Emerging reforms in the Dutch P&R system
  • Introduction of the first Biosimilar insulin & Regulatory conditions of the Biosimilar Insulins 
  • Joint assessments of relative effectiveness within WP5 of EUnetHTA
  • Gaining an overview of the market access system in France
  • Market Access strategies for SEE region 
  • Introduction of the Austrian health care reform
  • History of the Swiss pricing and reimbursement & International Perspective
  • Critical Success Factors for the Arbitration Process
  • Roadmap into the patients’ view
  • Accelerating the transformation of European Healthcare Systems towards outcomes oriented systems
  • Advantages and disadvantages of the large clinical trials
  • Reveal P&R policies at interesting product groups
Speaker Panel

Dr. Alexander Natz
Secretary General 
European Confederation of Pharmaceutical Entrepreneurs (EUCOPE) 


Anne-Toni Rodgers
Head Payer & Real World Evidence
United Kingdom

Vlad Zah
President - Elect CEE Region Executive Committee 
International Society For Pharmacoeconomics and Outcomes Research (ISPOR)


Dr. Karin Krauss
DG Enterprise and Industry
European Commission

Prof Frank-Ulrich Fricke
Deputy Member - Arbitration Board for Drug Prices Statutory Health Insurance
Center for Health Economics New Markets
Georg-Simon-Ohm University of Applied Science Nürnberg


Tanja Novakovic
President - Pharmacoeconomics Section 
Pharmaceutical Society

Ulf Staginnus
Executive Director, Head Market Access & Pricing Europe 


Silke Baumann
Head of Project Group on the Pricing, Assessment and Reimbursement of 
New Medicines
Federal Ministry of Health

Friedhelm Leverkus
Director Health Technology Assessment & Outcomes Research
Pfizer Pharmaceuticals

Anna Bucsics
Former Department Head, Department of Pharmaceutical Affairs
Main Association of Austrian Social Security Institutions (HVB) 

Andras Fehervary
Head Government & Public Affairs Europe
Novartis International AG


Josie Godfrey
Associate Director Highly Specialised Technologies
National Institute for Health and Care Excellence (NICE) 
United Kingdom

Alexander Roediger
Director European Union Affairs

Vitaly Omelyanovsky
Chairman of the Board 

Prof Michael Schlander M.D., Ph.D., M.B.A.
Chairman and Scientific Director 
Institute for Innovation & Valuation in Health Care 


Katarzyna Kolasa
Market Access Director 

Dr Tobias Gantner
Former Head - HEOR & Former Head of Market Access 
Novartis & Bayer Vital


Betül Eren
Market Access Director 

Prof Philip Routledge
All Wales Medicines Strategy Group (AWMSG) 
United Kingdom

Gary Johnson 
Managing Director - Inpharmation 
United Kingdom

Hedi Schelleman PhD
Implementation Officer 
National Health Care Institute 

Tomáš Doležal MD, PhD
Institute for Health Economics and Technology Assessment (IHETA)
Czech Republic

Tove Holm-Larsen
Managing director
Pharma Evidence 

Who Should Attend
- Senior Vice Presidents & Vice Presidents
- Heads & Directors
- Senior Managers & Managers

  • Pricing and Reimbursement
  • Market Access
  • Commercial Pricing
  • Pricing Strategists
  • Health Economics
  • Outcome Research
  • Health Economics & Outcome Research
  • Regulatory Affairs
  • Governmental Affairs
  • Public Affairs
  • Health Policy
  • Health Outcome
  • HTA
  • Public Policy
  • Governmental Affairs

- Pharmaceutical Companies
- Payers and Policy makers
- Non-industry stakeholders 
- Governmental and Regulatory Bodies
- Associations
- Universities & Educational Institutions 
Venue Information
Frankfurt or known as Frankfurt am Main is the fifth-largest city of Germany and the largest financial centre in continental Europe. It is famous for its remarkable skyline – sometimes it is even called “Mainhattan” after the river Main and Manhattan. Frankfurt is also a focal point of culture, education and tourism. Thecity has played a major role in German history.  Johann Wolfgang von Goethe, Anne Frank and many other famous people lived here. Although the old part of the city was not totally reconstructed after its demolition in the Second World War, there are good sightseeing opportunities in Frankfurt for those who would like to visit them.

10 must-visits in Frankfurt
  • Main Tower
  • Goethe's house
  • Römberberg
  • Eschenheimer Turm
  • Alte Oper
  • Church of St Paul
  • Museumsufer
  • Senckenberg Museum of Natural History
  • Museum of Modern Art
  • Palmengarten botanical garden
Silver Sponsor

Inpharmation Biography

Inpharmation specializes in evidence-based market modelling for the pharma industry. Over 60% of the top 50 pharma and biotech companies in the world are clients. 

Inpharmation allows clients to model pricing strategy using a range of evidence-based pricing research techniques tailored to where an asset is in its lifecycle, from early development through to end of lifecycle.
Inpharmation has industry leading international reference pricing, launch sequence optimization and parallel trade tools. These handle all known referencing rules and country baskets including distribution chain, pack size and secondary referencing rules.

Inpharmation is also industry leading in evidence-based sales forecasting, quantitative market research and training.

All projects are evidence-based and are backed up by rigorous research and validation. Inpharmation’s key capabilities are a strategic understanding of the pharma industry, a detailed knowledge of modelling techniques and advanced programming skills. 

Pharma Evidence - the new Right Value Story

'The Right Value Story' is now transformed into 'Pharma Evidence'. The scope of work and the successful results of The Right Value Story continues under a new company structure and the company name Pharma Evidence.

The new name signifies our resolve to work evidence based. Just as we have done the last years where we have achieved what many people state as the impossible: the development of a PRO questionnaire validated to FDA level.

Deloitte provides audit, tax, consulting and financial advisory services to public and private clients spanning multiple industries; legal advisory services in Germany are provided by Deloitte Legal. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 200,000 professionals are committed to becoming the standard of excellence.

Media Partners source provider for technology information in the Middle East and Asia. covers the following:
* Regional and worldwide events, conference, training and exhibitions
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* Listing of 'Technology and ICT' companies
For more details contact us

HealthEconomics.Com is your Global Link to Pharma Market Access. is the world’s most comprehensive and credible CONNECTED COMMUNITYTM  for HEOR, pricing, reimbursement, payer and market access arena. HealthEconomics.Com is top-ranked in Google and has been a trusted resource for more than 20 years. is the leading savings website for Life Scientists.  Search 1,000’s of products from leading suppliers to locate the best products at the most competitive prices.

The GlobalRisk Community is a thriving community of risk managers and associated service providers. Our purpose is to foster business, networking and educational explorations among members. Our goal is to be the worlds premier Risk forum and contribute to better understanding of complex world of risk

Medical News Today is the largest independent medical and health news site on the web - with over 8,000,000 monthly unique users it is ranked number one for medical news on all major search engines. Medical News Today is used by pharmaceutical, biotech and health organizations, advertising agencies, PR companies and vertical ad networks to deliver targeted disease/condition and general health campaigns. For more information contact or visit is a leading international directory for worldwide conferences and exhibitions. is equipped with a unique and comprehensive search that helps you find easily any event in any category or location. Each event includes detailed information, like, description, dates, location, map, prices, link to the official event's website and more...
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Sponsorship Opportunities

We at GLC, thrive to provide a 5* platform to those interested in building long term partnerships with industry leaders by bringing together a substantial number of top management profiles to this event. Therefore, we offer a limited number of speaking slots as well as a number of other marketing opportunities. i.e.  Exhibition booths, Workshop leaderships, Panel moderation's, Chairmanship, Coffee breaks, Luncheons, Cocktail or Dinner sponsorships, Promotional material distribution, and one-on-one meetings.  With our “GLC à la carte sponsorship package” you are able to choose the degree of your marketing exposure at the event.
Video Reference
Past Media Partners is a leading international directory for worldwide conferences and exhibitions. is equipped with a unique and comprehensive search that helps you find easily any event in any category or location. Each event includes detailed information, like, description, dates, location, map, prices, link to the official event's website and more...
If you search for a conference or exhibition in areas such as Industry and manufacturing, Health and medicine, Technology and IT, Business and finance, sciences, education, services (banking, insurance, tourism, Hospitality and more), government, environment, life style and arts, you'll find it in

Gate2Biotech is a portal that unites biotechnological community in Central Europe. It covers all the news in the field of biotechnology. Thanks to the the portal the companies engaged in the field can easily search for research institutions and other partners to solve technical problems they are facing and here they can also present their services offer to potential partners from the Czech Republic and abroad. Gate2Biotech portal serves as a bridge connecting scientific and commercial sector. It incorporates offices and support organizations dedicated to promoting transfer of innovative technologies into a unified communication platform of Czech and international biotechnologies. As a mediator of information it draws attention to biotechnologies and support of their application and transfer into practice. It also functions as a tool for encouraging non-professionals (especially scientists and students) towards innovative business or applied research.

Biosave is the leading savings website for Life Science buyers.  Search 1,000’s of products from leading suppliers to locate the best products at the most competitive prices.

Medical News Today is the largest independent medical and health news site on the web - with over 7,000,000 monthly unique users it is ranked number one for medical news on Google and Yahoo!. Medical News Today is used by Blue Chip pharmaceutical and health organizations, advertising agencies, PR companies and vertical ad networks to deliver targeted disease/condition and general health campaigns. For more information contact or visit

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


KONGPOSH Publications is one of India’s leading Pharma Publishers. The Pharma Review® is a bi-monthly article based journal covering various fields of pharmacy. Participation and distribution in over 30 Expos & Conferences worldwide each year. It is widely read by decision makers, middle management and the academia. Also available in E-book format. Other publications : Indian Pharma Reference Guide (Annual) – Names and address of Pharmaceuticals, Bulk Drugs, Machinery’s & Instrumentation, AYUSH Manufacturers; and much more; High Performance Thin Layer Chromatography; Elements of Pharmacovigilance; Regulation of Clinical Trials; AYUSH (CD); NDDS/AMD (CD) 

Asia Pacific Biotech News (APBN) is a premium monthly magazine, offering comprehensive reports in pharmaceuticals, healthcare, food and agriculture in the Asia-Pacific region. APBN is widely read by pharmaceutical and healthcare professionals, investors, academics and researchers in both the Asia Pacific and worldwide markets.
 APBN is also accessible to the large and rapidly expanding sector of professionals in biotech industries in countries such as China, Hong Kong and Taiwan. This publication also reaches out to the companies in Europe and North America that are interested in the growth of biotech companies in the Asia Pacific region.

Founded in 2000, Technology Networks is now the leading provider of free information services for academics and industry professionals within the life science and drug discovery sectors.  Our portfolio of 28 communities provides a base for members to access the latest news, events, products and research from their chosen field. All communities can be accessed through

GBI is an information, applications, and services company focused on the healthcare industry.With its enterprise product, users can optimize performance by developing robust pricing and tendering strategies,enhance market access strategies by leveraging reimbursement data and so on. facilitates researchers to find the appropriate antibodies for their respective research project. As an independent and multi-vendor marketplace for research antibodies and thanks to the cooperation with more than 120 different manufacturers, we offer a large selection of Antibodies (over 500,000), ELISA Kits (over 200,000), Secondary Antibodies (13,000), Proteins (150,000), Peptides and Isotype Controls. In addition the scientists receive news and detailed information about the individual antibodies from databases such as the PubMed and others.

We help scientists to find the right products in our database. Similar products can be compared, our technical hotline offers consulting and the possibility to order directly with us.
We help suppliers to reach the right audience. Product listings on antibodies-online increase the visibility of your products on the internet. A complement to existing distribution channels and a way to professionalize internet sales channel at zero risk. Joining our platform does not incur any fixed costs.

The Pharma Letter is a 24-hour daily news service for the worldwide pharmaceutical, generic and biotechnology industries.
We bring thousands of executives the top pharmaceutical news every day, as well as in-depth features and event coverage from around the world. Topics include regulation, manufacturing, research, licensing, mergers and acquisitions, and boardroom moves.

Pharmaphorum drives innovation within the pharmaceutical industry, by bringing healthcare together through a suite of media services that help produce and disseminate thought leadership, combined with an online platform for communicating messages to a global audience. is an efficient, targeted and easy-to-use-“Web2.0”-tool for finding the right partners in the pharmaceutical industry worldwide. It saves time and costs in all (out)sourcing and business development processes, as it fascilitates and accelerates the searching process for appropriate business partners significantly. is particularly advantageous for projects where a special service is (immediately) required or to offer capacities which are currently available. It is useful for services in all categories and stages of drug development including contract manufacturing, contract research, laboratory investigations, contractual testing, non-clinical and clinical research, active pharmaceutical ingredients, consulting, marketing, registration, in- and outlicensing etc. 

BioPortfolio is a leading news, information and knowledge resource covering the global life science industries impacted on by biotechnology. The site aims to provide the lay person, the researcher and the management executive with a single location to source core information on specific bio-related topics, to collate relevant data associated with each topic and to point the user to relevant knowledge resources.

Pharmalicensing is the premier biopharmaceutical Open Innovation resource designed for professionals involved with partnering, licensing and business development worldwide. Actively supporting all forms of partnering and in- and out-licensing activities, Pharmalicensing utilizes the unique Partnering Search service and its global network of industry experts to enable companies to identify and engage with appropriate partners around the world.
Pharmalicensing, and its sister service Medical Device Licensing ( are actively utilized by over 200,000 industry professionals each month. Pharmalicensing is a division of IP Technology Exchange, Inc.

Business new europe (bne) is the only magazine covering business, economics, finance and politics in the dynamic new markets of central, eastern and southeast Europe. bne’s veteran team of journalists have more than 50 years of collective experience of reporting on this dynamically growing region and can explain the “why” of “what” is going on. Meet the captains of industry that are building the new European economies, receive up to the minute commentary and analysis of breaking news events and spot the slow-moving trends as they appear. bne is available online at or as a print issue.

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Our Partners


"Good number of people. Senior participants are key to have valuable peer-to-peer discussions!" 
Baxter Director of Market Access EMEA

"Well organized!" 
Novartis Global Brand Pricing Director

"Attention to all details during the organisation, kindness and supporting spirit of all the staff." 
Martifer Solar Regional Manager Mediterranean

"Several high profile speakers." 
United Bulgarian Bank Project Finance & Loan Syndication Unit Manager

"Well organized in general, extremely helpful staff." 
Hypo-Alpe-AdriaHead of Group Department Integrative Steering

"Good/Prepared presentators with relevant topics."
Raiffeisen Bank Retail Risk Analyst

"Selection of speakers: 60% of them were excellent." 
Ceska Sporitelna Scoring Model Specialist

"Great venue, excellent food & refreshment, well organized and according to schedule - well done!" 
DnB Nord Risk Manager

"Professional Organizing the event..." 
Raiffeisen Bank Head of Underwriting

"It was comprehensive." 
Danske Bank Credit Controller

"Organisation of the event was very good!" 
Erste Head of ALM

"Location - Room - Catering - Host - Were all excellent" 
RBS Vice President GTS Market Infrastructures

"Very interesting topics and very good speakers, good organisation."
Polbank EFG Market and Liquidity Risk Team Manager Risk Management Department

"Attraction of knowledgeable speakers, valuable content, audience."
Clearstream Chair and Head of Global Securities Financing EMEA

"Good organisation and speakers." 
Belfius Bank Head of Risk Analytics

"Good organisation on the spot; facilities, breaks; interesting panel of speakers." 

"Place, organisation, quality of guests." 
Innotech CRM Project manager

"Low Pressure of Sponsor, very good level of speakers/presentations." 
Almirall Business Unit Director

„The overall organization was fine” 
Internal Audit, Banca d’Italia

„The organization is good and the chairman is professional” 
Quality Assurance Manager, Euroclear SA/NV

„Good overall program” 
Deputy Head of Internal Audit, Norges Bank

„Good time management over the days, friendly staff – helpful as well” 
Business Manager, ING

„Good organisation and lecturers” 
Internal Audit Director, Erste Bank Montenegro

„Good presentations” 
Head of Internal Audit, Banske Bank

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